Reinventing Arts Engagement for the Tech Generation

Non-Profit | Enjoy the Arts

Enjoy the Arts introduces young people to the vibrant arts scene in Cincinnati with free and discounted event tickets. But the organization’s paper vouchers and membership cards no longer resonated with their tech-savvy target audience.


We worked with Enjoy the Arts to engage the tech generation with a brand new website. It promotes arts events to the entire community with a stunning visual calendar and brings the membership and ticketing process online.

Visit the Website

"Gaslight really takes the time to understand the story that you want to tell with your product."

Jennifer Leigh Foster

Director, Enjoy the Arts

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The New Site By the Numbers

Site Visits

Up 158%

Page Views

Up 329%

Online Members

741

Three Weeks From Start to Finish

How do you build a database driven website so fast? We invited Jennifer Leigh Foster, Director of Enjoy the Arts, into our Cincinnati offices to work side-by-side. This allowed us to carry on an open conversation during the entire rapid-fire development process.

We started by mapping out the user experience: what we wanted people to think, feel and do as they moved through the Enjoy the Arts site. Then we prioritized the most important features as we built them in real time with JavaScript and Ruby on Rails. We created the design right alongside the code to arrive at an elegant user-friendly site. One that’s receiving rave reviews from partner arts organizations and young tech-savvy users.