Mining for Data Gold: What We Learned From Our Blog Content Audit
As the marketing co-op at Gaslight, I’ve been able to jump right in and do real work from the start. I’ve spent the past two weeks conducting a content audit of this blog, researching, analyzing and reporting the information back to the team.
It took me a little time to get the hang of Google Analytics and to manually enter some of the data—everything from traffic to social shares and number of comments—in a spreadsheet that was easy to digest and share. I learned a ton about the company by doing this audit, and I wanted to share some high points of my research (illustrated with cool charts and graphs by designer Tammy Gambrel!):
10 Most Popular Posts
This was the average number of page views for our top 25 posts. Our top 10 posts racked up an average of 13, 296 page views and more than five minutes of engagement.
What People Like
Ninety percent of our top-performing posts had comments, external links and visual aids. These features gave people plenty of ways to learn more about the topic and join right into the conversation.
This was just a small piece of the content audit, but we’re pleased that our traffic and engagement numbers keep growing while our bounce rates go down. Anything you’d like to see us write about on the blog? And changes you’d like to see?