Gaslight Blog

Want to read more about Design? Let's take a look-sy:

10/16/14

The Joy of SVG Animation

CSS animation specifications are still in working draft, which is to say, occasionally temperamental. But while there be dragons, I have a few tips to offer as you journey out and onward into the magical, scaling and lossless land of SVG animation. These are things I picked up while animating...

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09/10/14

How We Designed a Responsive Email Newsletter

A year ago we decided to create an email newsletter for Gaslight. I jumped into MailChimp, modified a template and added a photo at the top. Boom, the Gaslight email newsletter was born. Today we often rack up double the industry averages for both open and click through rates. Since...

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09/03/14

Why Every Designer Should Make Friends With Developers

I have worked pretty closely with developers since I graduated from The School of Advertising Art and started my first job as a web designer. Collaborating with developers has taught me a lot, but I’ve noticed that some designers shy away from working closely with devs. While it’s true that...

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07/29/14

3 Lessons Learned from OFFF Cincinnati

For the third year in a row, Cincinnati was proud host to OFFF. OFFF Cincinnati “ …features some of the world’s biggest names and brightest minds exploring design and technology at this moment - including coders, illustrators and motion graphic designers.” OFFF delivered on that promise and more. Each person...

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07/04/14

Gaslight Podcast: Designers and Developers

Your browser does not support the audio element. Kristin Lasita, Kenny Glenn, I, talked about working as software designer. We discussed the balance between usability and “pretty things” as well as the profound conclusion that we’re really all just solving problems together. Subscribe with RSS Subscribe with iTunes

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05/08/14

How to Kickoff a Design Project & Generate Excitement without Mockups

In order to receive approval to kickoff a project, a client often expects you, the designer, to deliver hi-fidelity mockups. Showing off these polished products does get the clients excited, but overall they are destructive to the design process. This is referred to as Big Design Up Front (BDUF), which...

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