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Releasing CRäKN, Week 1: User Story Mapping and Information Overload
This post is part of a blog series that follows along as we work with our client, CRäKN, to build a software-as-a-service business. First post here. If there’s a theme for the first week of the CRäKN build, it’s probably “fire hose vs. straw.” Everyone described the week as fun...
Releasing CRäKN: Blogging a Custom Software Project
We’re always trying to give people a better glimpse into exactly how we build custom software. But unless you’re standing over our shoulders for several months, it can be hard to bring all the tiny steps alive in a meaningful way. So a few months ago we thought, “Why not...
How We're Iteratively Redesigning Our Website
It’s been almost two years since we launched our marketing site, and Gaslight has changed a lot since then. We’ve doubled in size and updated the look and feel of our brand, as well as the messaging. All this means it’s time for a major site update, but as a...
How to Design for Web Accessibility Standards
I’ve been hearing more about accessibility in web design over the past year. At MidwestUX 2014, I saw developer Greg Tarnoff talk about his life with a vestibular disorder, which causes dizziness and other symptoms that make it challenging for him to move through the world. He made a personal...
Is Thoughtless Copy Ruining Your User Experience?
A couple of weeks ago I received a phone call to virtually check me in a few days early for a routine medical appointment. After some basic questions about insurance and emergency contacts, the nice woman asked if I’d like to go ahead and pay for a planned test over...
5 Design Lessons from Midwest UX
The fourth annual Midwest UX was this past weekend in Indianapolis. Gaslight sent myself, Kenny, Lauren, and Ryan to learn more about what we call user experience. There were two tracks at the conference and a variety of topics covered, from technical to theoretical. Here are a few things I...