Gaslight Blog

Want to read more about Design? Let's take a look-sy:


How We're Iteratively Redesigning Our Website

It’s been almost two years since we launched our marketing site, and Gaslight has changed a lot since then. We’ve doubled in size and updated the look and feel of our brand, as well as the messaging. All this means it’s time for a major site update, but as a...

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How to Design for Web Accessibility Standards

I’ve been hearing more about accessibility in web design over the past year. At MidwestUX 2014, I saw developer Greg Tarnoff talk about his life with a vestibular disorder, which causes dizziness and other symptoms that make it challenging for him to move through the world. He made a personal...

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Is Thoughtless Copy Ruining Your User Experience?

A couple of weeks ago I received a phone call to virtually check me in a few days early for a routine medical appointment. After some basic questions about insurance and emergency contacts, the nice woman asked if I’d like to go ahead and pay for a planned test over...

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5 Design Lessons from Midwest UX

The fourth annual Midwest UX was this past weekend in Indianapolis. Gaslight sent myself, Kenny, Lauren, and Ryan to learn more about what we call user experience. There were two tracks at the conference and a variety of topics covered, from technical to theoretical. Here are a few things I...

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The Joy of SVG Animation

CSS animation specifications are still in working draft, which is to say, occasionally temperamental. But while there be dragons, I have a few tips to offer as you journey out and onward into the magical, scaling and lossless land of SVG animation. These are things I picked up while animating...

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How We Designed a Responsive Email Newsletter

A year ago we decided to create an email newsletter for Gaslight. I jumped into MailChimp, modified a template and added a photo at the top. Boom, the Gaslight email newsletter was born. Today we often rack up double the industry averages for both open and click through rates. Since...

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