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3 Things All Great Creative Directors Do
Last month Gaslight hosted one of AIGA Cincinnati’s WomanUp events featuring a panel of five local female creative directors. It was part of a leadership initiative the chapter started last year to address the fact that only 3 percent of all creative directors are women. The room was packed with...
Creating a Unified Brand Icon Style for Gaslight
A few months ago, I was tasked with redesigning all of the iconography that is used on our website. At the time, this seemed like a big chunk of work to accomplish all at once. Especially since we like to work iteratively here at Gaslight, and we’re usually focused on...
What Is a Living Style Guide?
A living style guide is a reference for a team of designers and developers to understand how an application will look and feel. It is used to convey design language, define design rationale, and explain how to use markup. A living style guide creates shared understanding among all team members...
How One Developer Learned to Appreciate Upfront Design
I used to be a web designer. I made and maintained some public-facing corporate websites. So when I began developing, my only concept of design was the graphic kind. Design for selling; not design for using. When I started freelancing as a developer, I could make functional software with no...
Releasing CRäKN, Week 5: A Tale of Two Retrospectives and a Post-it Note Explosion
This post is part of a blog series that follows along as we work with our client, CRäKN, to build a software-as-a-service app. First post here. Time flies when you’re building a new app, and at week five, it was time for project retrospectives. Two short meetings to check in...
Releasing CRäKN, Week 4: What It’s Like to Be a New Product Owner and Showing Off Working Features
This post is part of a blog series that follows along as we work with our client, CRäKN, to build a software-as-a-service app. First post here. Word for the week: productive. If you were a super secret invisible spy in the office, you’d have seen the CRäKN team wearing headphones...