Gaslight Blog

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2020 Case Studies by the Numbers

We came into 2021 knowing that more and more companies urgently need help hitting the software milestones on their strategic plans. Startups need to get to revenue ASAP in order to prove their idea. Established companies know that if they’re not innovating, it’s only a matter of time before they’ll...

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You're Here and You Want to Be There

Over the last 18 months, we’ve worked with half a dozen different clients in the early, concept stages of their start-ups. All were embarking on the journey of product development, but they were each in different stages of the process and were approaching it from different directions. Over the years,...

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The Power of Branding Internal Software

Powerful teams share a purpose, speak the same language, and provide a consistent customer experience. Their team members are the loudest advocates for a product or service. Organizing a large group of unique individuals to all pull on the same side of a rope does not happen by accident. It...

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What are you doing to manage your technical debt?

If your company has a custom software product, technical debt is inevitable. If you aren’t familiar with the term, “technical debt” refers to the cost of reworking previously written code. The need to rework code can arise for a number of reasons, such as assumptions that have subsequently been invalidated...

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Starting a software development project on the right foot

Building software is hard, there is no silver bullet that makes it easy. But hiring an outside partner makes it simpler, right? Unfortunately, that’s not always the case. Working with an agency can oftentimes fail to meet expectations. You commit to a long term project and they start writing code...

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Sink or swim: the cost of doing nothing

Change is the only constant in business. (Well, in life really!) Take a look at your industry—do things look different today than they did 20 years ago? What about even just five years ago, or one year ago? There’s likely been some advancement that overhauled how you do things. Maybe...

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