Gaslight Blog

To build lasting impact with our clients, their end-users, and our community.

Sure, we love to geek out over technology and design. But it's all for a bigger purpose - boosting your business. Through development, design and business categories here on our blog - we break down our best practices, what to look for when it comes to software development, and how you can in fact, leverage technology.

09/23/14

The Smartest Things We've Read Lately + 8 Irresistible Cat Gifs

At Gaslight, we’re always trying to better ourselves and learn more about what we love. Here are some of the smartest things we’ve read about design, development and business lately. Oh, and a few of our very favorite cat gifs. Great Long Reads The whole company reads a book together...

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09/18/14

Mining for Data Gold: What We Learned From Our Blog Content Audit

As the marketing co-op at Gaslight, I’ve been able to jump right in and do real work from the start. I’ve spent the past two weeks conducting a content audit of this blog, researching, analyzing and reporting the information back to the team. It took me a little time to...

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09/16/14

Learning From Failure: What We Do When a Client Project Goes Wrong

At Gaslight, transparency is baked into the company. It means that we share the messy, sticky parts of running a software design and development shop right alongside the success stories. Last week an app design and development project ended early because we were unable to identify a successful path forward...

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09/10/14

How We Designed a Responsive Email Newsletter

A year ago we decided to create an email newsletter for Gaslight. I jumped into MailChimp, modified a template and added a photo at the top. Boom, the Gaslight email newsletter was born. Today we often rack up double the industry averages for both open and click through rates. Since...

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09/04/14

September at Gaslight

September 2014: Upcoming Tech Events in Cincinnati We love to support the local tech community, and here are some of the cool things coming up in Cincinnati! QCMerge Drinkup Thursday, September 4, 2014 5:00pm at Japps since 1879 RSVP Here Girl Develop It Saturday, September 6, 2014 10:00M at Panera...

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09/03/14

Why Every Designer Should Make Friends With Developers

I have worked pretty closely with developers since I graduated from The School of Advertising Art and started my first job as a web designer. Collaborating with developers has taught me a lot, but I’ve noticed that some designers shy away from working closely with devs. While it’s true that...

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